Interview
Jose Aragon
José Aragón lives in Madrid where he is recognized as a force in Fine Art Photography and enhanced digital art, and renowned worldwide for his captivating visual stories. Academically Aragón ventured beyond traditional boundaries, acquiring a degree in Geology from the Complutense University of Madrid, where he realized his true calling in photography, the intricate designs and textures within geological forms leading him down the path of visual exploration. José expanded his horizons into film direction as well, studying at the prestigious New York Film Academy , enriching therefore his visual narrative sensitivity. Throughout his professional career, José has demonstrated versatility across a spectrum of photographic genres, including fashion, editorial, portraiture, and commercial advertising. This took him through the fashion capitals of London, New York, Milan, and Tokyo, where he assimilated various cultural influences, broadening his narrative scope.
A milestone achievement was receiving the coveted AFAEP award in London, a recognition that propelled him onto the global arena. His photographs have graced the pages of major fashion magazines and the advertising campaigns of top fashion brands, showcasing his versatility and keen eye for beauty. Beyond commercial success, Aragon's artistic achievements extend to the art world, his photographs having been featured in renowned institutions such as The Tokyo Metropolitan Art Museum (Tōkyōto Bijutsukan) and the artist360 Contemporary Week in Madrid 2024. These exhibitions underscore his significance as a contemporary artist, highlighting his ability to transcend the boundaries between fashion and fine art, and affirming his global appeal and influence in shaping visual culture. In alignment with the dynamic shifts within the art industry, José has integrated AI technology into his repertoire, pioneering in the creation of fashion fine art that transcends traditional creative limits. José Aragón's steadfast dedication to depicting life's magnificence, rooted in reality or through digital innovation, solidifies his pioneering status in the spheres of photography and AI artistry.
What is your background and how did you start your journey in the art world?
“I am a high fashion advertising photographer by trade. Before discovering photography as a teenager I went to a Fine Arts school where we did a lot of life drawings for a few years. At the beginning, I was inspired by the anthropological aspect of photography. To document the world through my lens seemed to be better fit. So. I followed some of the greatest masters in photography like Ansel Adams or Richard Avedon.”
What inspires you?
“A lot of different things! Inspiration can come from so many places: architecture, dance, theater, film, books, or even the experience of a train journey or a breathtaking landscape. Having lived in Japan for over 15 years, I've come to appreciate the beauty in subtleties and those nuances that may not be obvious at first glance. Often, it's the smallest details that carry the most meaning, and I love uncovering these quiet stories and moments through my work.”
What themes do you pursue? Is there an underlying message in your work?
“My work delves into themes of tradition, resilience, and cultural introspection, especially with my focus on Shibari and the Ama divers - both embodying unique Japanese traditions that explore vulnerability, strength, and a deep connection with nature. The underlying message of my work centers on capturing the essence of humanity through a cultural lens, where tradition meets a raw, almost ethereal beauty. By focusing on subtle, often overlooked details, I reveal layers of meaning that challenge viewers to rethink the balance between strength and fragility, individuality and heritage. It's about honoring and exploring complex identities, often woven into or hidden within Japanese traditions.”
How would you describe your work?
“My recent art works deeply reflects my connection to Japanese culture, where I explore themes like the art of Shibari and the lives of Ama divers. I create large-format prints, using high-end techniques and equipment - like my Pentax 67 or a 150MP Phase One camera - to capture every intricate detail. My images aren't just visually striking; they tell stories that blend tradition and modernity, revealing the essence and complexity of the subjects I photograph. With a refined aesthetic sensitivity, I reinterpret traditional aspects of Japan, bringing a sense of mystery and mysticism to each shot. Living in Japan has allowed me to infuse my work with an authenticity that speaks to its roots while offering a fresh perspective.”
Which artists influence you most?
“My work draws influence from Leonardo da Vinci, Ansel Adams, and Richard Avedon, each shaping my approach to photography in unique ways. Leonardo da Vinci’s mastery of light, anatomy, and meticulous detail inspires me to view subjects with a similar depth, aiming to capture not just form but essence. His work is a reminder of the importance of curiosity and endless exploration - qualities I strive to bring to my art. Ansel Adams influences my use of technical precision and the pursuit of tonal perfection. His command of natural landscapes and ability to highlight the grandeur of nature has inspired me to focus on clarity and depth in my own large-format works, ensuring that each detail carries weight. From Richard Avedon, I’ve drawn inspiration in portraiture, especially his focus on capturing the soul of a person rather than just an image. His approach to bringing out raw human emotion in high-contrast black-and-white photos has shaped my own approach to portraiture, aiming to reveal the inner complexities of my subjects. These artists have guided my journey, pushing me to balance technical skill with an artistic vision that conveys narrative and emotion.”
“My recent art works deeply reflects my connection to Japanese culture, where I explore themes like the art of Shibari and the lives of Ama divers.”
What is your creative process like?
“My creative process is a blend of introspection, movement, and intuition. I begin each piece with a clear mind, often through yoga or meditation. I’ll think about the themes I want to explore - resilience, peace, empowerment - and allow those ideas to guide the colors and shapes I choose. Sometimes, I draw inspiration from nature walks or quiet moments that have given me clarity. I work in layers, using vibrant colors to convey the complexity of the feminine experience, painting over and reworking areas until I feel that the piece truly resonates with my intention. It’s not about perfection; it’s about honesty, conveying a sense of healing and connection.”
What is an artist’s role in society and how do you see that evolving?
“As artists, our work goes beyond aesthetics. We’re here to question ethics, challenge culture, and reshape perception, inviting audiences to reflect and ponder. With new technologies, we have an unprecedented chance to push creative boundaries, rethink storytelling, and explore the intersection of art, science, and consciousness. This is the artist’s role today: to guide others into these expanding realms of possibility.”
Have you had any noteworthy exhibitions you'd like to share?
“I am one of co-founders of FOURQUET 31, a new gallery space in Madrid. We are a collective of independent artists working directly with the public and collectors, without gallery middlemen. Located on one of the most recognised art streets in Spain, just a block from the Reina Sofía Museum, this space allows us to connect authentically and challenge how art is experienced. We have the opportunity to share our artworks directly with the audience. We are actively seeking other artist to join us in our community and exhibit their art.”
