Interview
Jan-Tore Oevrevik
Jan-Tore Oevrevik is an internationally awarded fine art photographer known for capturing rare and powerful moments through landscape, cityscape, and wildlife photography. With a strong focus on timeless visual storytelling, his work is crafted for high-end collectors who value both artistic depth and technical excellence. His photographs are often described as immersive, emotional, and filled with detail that invites the viewer to explore again and again. Jan-Tore’s work has earned over 200 international photography awards and has been physically exhibited in galleries such as the Bridgeport Art Center in Chicago and Kaiser Gallery in Cleveland, among others. His rare and limited edition prints are produced on museum-grade materials including Fujiflex Crystal Archive photographic paper and Lumachrome Anti-Reflective Acrylic, and are designed to last for generations. Beyond his own practice, Jan-Tore shares his knowledge through curated photography workshops, helping others refine their craft while continuing to evolve his own creative vision. His mission is to create powerful, enduring art that connects deeply with those who view it.
What is your background and how did you start your journey in the art world?
“My journey into the art world began with a deep appreciation for visual storytelling and a fascination with capturing moments that often go unnoticed. While I’ve worked in creative fields for many years, photography became my main artistic outlet as I realized its power to communicate emotion, beauty, and meaning without words. Over time, I transitioned into fine art photography, focusing on high-end prints for collectors who value both technical precision and artistic depth. My work spans landscapes, cityscapes, and wildlife, and I'm always seeking unique perspectives - scenes that tell a story, evoke a feeling, or reveal something timeless. What started as a personal passion has evolved into a professional path where I get to combine creativity, craftsmanship, and purpose in each piece I create. The art world, for me, is not just about showcasing images - it’s about creating lasting impressions and meaningful connections through visual art.”
What does your work aim to say? Does it comment on any current social or political issues?
“At this stage, my work is primarily focused on fine art photography created for collectors who value timeless beauty, emotion, and technical precision. It doesn’t currently comment on social or political issues, as my focus has been on creating high-end prints that speak through visual storytelling. However, I do have future plans to explore deeper themes - including social and environmental topics - through curated photography series aimed at major competitions and museum exhibitions. I’m also in the early planning phase of a film and image-based documentary, with the goal of bringing it to platforms like Netflix and National Geographic within the next 3 to 5 years. This project will allow me to engage more directly with meaningful global topics and expand the scope of my storytelling.”
Do you plan your work in advance, or is it improvisation?
“My work is a mix of detailed planning and in-the-moment improvisation. For larger trips - especially international ones like to Europe - I plan well in advance. With the high cost of flights, I prefer to stay longer and visit multiple countries. In 2023, for example, my wife and I traveled through seven countries over 3.5 months, and everything from travel logistics to potential photo spots was carefully mapped out. That said, I always stay open to new opportunities along the way. Even when potential photo spots are researched in advance, I’m constantly scanning for scenes that catch my eye in the moment - especially those that break away from the usual path. I’m not interested in recreating the same images others have already taken. In fact, popular photo locations can often change - like when farmers replace lavender fields with other crops - so flexibility is key. Spontaneity is essential, even in a well-planned trip. In Marseille, for instance, violent protests forced us to quickly adjust our plans and avoid certain areas, which meant finding entirely new spots on the fly. As a photographer, you have to adapt - weather, light, and fleeting moments don’t wait. A bird spreading its wings, a vintage car in perfect light, or a cable car crossing the skyline - these moments can disappear in seconds. Being ready, with your camera in hand and the ability to change settings within 2-3 seconds, often makes all the difference.”
“At this stage, my work is primarily focused on fine art photography created for collectors who value timeless beauty, emotion, and technical precision.”
Are there any art world trends you are following?
“I don’t follow art world trends in the traditional sense, as my work is more rooted in timeless visual storytelling than in chasing what's currently popular. That said, I do pay attention to what’s happening in the fine art photography space - especially trends in print materials, presentation styles, and collector preferences. I stay informed through high-end galleries, major photography competitions, and respected publications, as well as through conversations with other photographers and collectors. One area I’m particularly focused on is the growing demand for limited and rare edition prints with strong narratives and museum-quality presentation. I also follow how advancements in printing technology and materials - like metallic and acrylic finishes - are shaping the way fine art photography is experienced and collected. While I don’t let trends define my work, I stay aware of them to make sure I continue to grow as an artist while staying relevant to serious collectors and galleries.”
What process, materials and techniques do you use to create your artwork?
“As a fine art photographer, my creative process differs from traditional painters or sculptors, but it’s no less hands-on or intentional. My work begins in the field - planning, scouting, and capturing the perfect moment. I photograph using a professional Sony camera system paired with the highest-quality Sony lenses to ensure clarity, precision, and depth in every shot. Post-processing plays a key role in refining the final image. I use Adobe Lightroom and Photoshop - tools I’ve worked with extensively - to bring out the mood, detail, and visual narrative that define my work, while remaining true to the original scene. When it comes to materials, print quality is paramount. My rare edition prints are produced on Fujiflex Crystal Archive photographic paper, a museum-grade, high-gloss surface known for its stunning depth and vibrancy. These prints are mounted under acrylic glass, which enhances the presentation and protects the artwork. Most recently, I’ve partnered with a new print lab that offers Lumachrome Anti-Reflective Acrylic, printed at an astonishing 1200 dpi, with unmatched clarity and a 98% UV block for longevity - rated to last over 200 years. These prints can be produced up to 5 feet by 10 feet (152 cm by 305 cm), ideal for collectors seeking statement pieces of the highest possible quality. For those who prefer a traditional aesthetic, I also offer custom framing, including the luxurious Roma Framing, which gives the artwork a timeless and elegant presence. In my art form, the camera is my brush, light is my paint, and the final print is the canvas that brings everything together.”
What does your art mean to you?
“For me, my art is a confirmation of my vision, my passion, and the hard work I put into creating something exceptional and lasting. Each piece represents not just a location or a moment in time, but the very best of what I have to offer as an artist. It’s my way of expressing pride in my craft and sharing the beauty I see in the world with others. My goal is to create images that are not only visually striking but also deeply memorable - photographs that make people want to visit and experience the place for themselves, or witness the subject with their own eyes. Whether it’s a remote landscape, a city in a special light, or a rare bird captured in motion, I want the viewer to feel something real. Every piece needs to be unique, not something easily replicated. I want my art to hold lasting value - something people can look at over and over again, not only to discover something new, but also to simply admire, dream away, and even find a sense of healing for the soul. That quiet connection, where the image speaks without words, is something I strive to create in every piece. That’s what art means to me: creating something timeless that speaks to others, and at the same time, reflects the very core of who I am as an artist.”
What’s your favourite artwork and why?
“It’s difficult to choose just one favorite, as each piece I create holds its own story and meaning. But if I had to highlight one, it would probably be ‘Whispers of Venice.’ It captures a peaceful, almost dreamlike scene of the Bridge of Sighs with a gondola gently gliding toward it. The long exposure removed all ripples in the water, creating a sense of stillness and timelessness that I rarely find in such a busy city. What makes it special to me is the emotional depth - it’s quiet, poetic, and invites the viewer to slow down and feel the weight of history and silence in that moment. It also reflects a lot of what I aim for in my work: unique angles, strong mood, and a sense of peace that people can connect with. It’s one of those pieces that people can look at again and again, each time drawing something new from it - or simply getting lost in the calm. That’s the kind of response I hope to evoke through my photography.”
Have you had any noteworthy exhibitions you'd like to share?
“Yes, I’ve had the honor of having my work exhibited in several physical gallery spaces through curated selections tied to international photography awards. This includes exhibitions at venues such as the Bridgeport Art Center in Chicago and Kaiser Gallery in Cleveland, where prints from various award-winning artists were on display for several months. In addition to those exhibitions, my work has been recognized with over 200 international photography awards, which has played a key role in building visibility and credibility in the fine art photography space.”
